Grafix® is known for its extensive range with a good price-to-quality ratio. Grafix® provides fun, creative, and educational products, including DIY, coloring, decorating, building, and painting. A variety of stationery items are also part of the assortment. The Grafix® range is primarily targeted towards boys and girls up to the age of 12.

The product development department and an in-house design team respond to market trends. Together with a specialized purchasing team that is highly market-oriented, Grafix bv is able to deliver the best quality at favorable prices.